Struggling with conversions on Amazon? This can be frustrating, but it is a common issue that most sellers face. The reasoning is that there is so much competition on Amazon, which means it can be hard to both get noticed and convert visitors into customers. Obviously, high-quality products at competitive prices will be important, but you should know that there are a handful of other strategies that you can use that will help to increase conversions and boost profits. So, if you are a seller getting frustrated by a lack of conversions, be sure to keep reading for a few ideas.
Obtain Reviews
First, you should be obtaining as many reviews as possible. Amazon buyers will often first look at the reviews of a product to see what people’s experience has been like. It is a numbers game when it comes to reviews, as even a seller that has good reviews but not a large amount will find it hard to convert. Therefore, you need to follow up every order and encourage people to leave reviews.
Improve Shipping Options
One of the biggest reasons why people abandon their shopping carts is expensive and/or slow shipping. These days, consumers have very high expectations, so you should be able to offer a range of shipping options, including next-day delivery and free delivery. Signing up for Fulfillment by Amazon (FBA) is a good idea as this can lead to Prime eligibility, improve shipping times, and increase consumer trust. It also greatly reduces your workload as a seller!
Optimize Listings
Sellers often struggle to convert due to low effort when it comes to product listings. By optimizing your listings, you can increase your visibility, engage your target market, reduce the need for customer service queries, and increase conversions. A few basic ways to optimize your listings include:
- Utilizing keywords
- Descriptive titles
- Informative bullet points
- Detailed and engaging descriptions
- High-quality images from different angles
Hire A Marketing Specialist
It is always going to be challenging on Amazon as it is so competitive. Therefore, a great option is hiring a company specializing in Amazon marketing. Nuanced Media is the top-ranking Amazon marketing agency according to Clutch, Influencer Marketing Hub, and Make Use Of, so you know you are in good hands with a company like this.
Amazon marketing experts can analyze your business and then develop a tailored marketing strategy to help you get noticed and convert visitors into customers. This will also free up time and energy for you to focus on other aspects of running your store.
Use External Sources To Improve Traffic
You should also try to increase traffic to your Amazon store from external sources. This can be achieved with social media, guest blogging, influencer marketing, and email marketing. In addition to increasing traffic, you will also find that this will help to improve your visibility on Amazon.
Hopefully, the advice in this post will help you increase conversions and achieve higher success with your Amazon store.
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